Advertising /
Advertising Campaign
Celebrating some of the world’s best in-house advertising and creative campaigns that communicate a series of messages across multiples mediums.
Entry submissions are open for 18 creative campaigns subcategories across film, radio, digital, print, press experiential, and integrated campaigns.
Enter your work into just one or multiple subcategories and place your work into the subcategories where you believe your work excels.
Related category terms: Ads, Advertising, Branded Content Campaign, Call-to-action, Campaigns, Copywriting, Creative, Digital Campaign, Digital Interactive Campaign, Digital Participation Engagement, Direct Campaign, Experiential Brand Activation, Experiential Campaign, Film Campaign, Integrated Campaign, Media Integration, Memorable Campaign, Multi-Channel, Press and Outdoor Campaign, Print Campaign, Radio and Audio Campaign, Social Media Campaign, Storytelling.
Categories
Deliverables
Advertising: Integrated Campaign (INH-AD01)
This category celebrates outstanding integrated advertising campaigns utilising multiple media channels and platforms to deliver a cohesive and unified brand message. Entries in this category should demonstrate high strategic planning, creativity, and consistency across various touchpoints, such as print, digital, social media, film, outdoor, and more.
Important: A project can only be categorised as BRD01 (Brand Design Creation), BRD02 (Brand Redesign), BRD03 (Brand Design Refinement) or a BRD05 - (Brand Design Extension). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Advertising: Digital Campaign (INH-AD02)
This category celebrates outstanding digital advertising campaigns utilising online platforms, technologies, and interactive experiences to engage with audiences. Winning entries will showcase innovative and effective use of digital channels, social media, mobile apps, websites, augmented reality, virtual reality, and other digital formats. Successful campaigns will demonstrate creativity, interactivity, and measurable results in capturing and retaining audience attention in the ever-changing digital landscape.
Important: A project can only be categorised as BRD01 (Brand Design Creation), BRD02 (Brand Redesign), BRD03 (Brand Design Refinement) or a BRD05 - (Brand Design Extension). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Advertising: Digital Interactive Campaign (INH-AD03)
This category recognises exceptional interactive advertising campaigns utilising interactive experiences to captivate and engage audiences. Campaigns that showcase creative and immersive interactive experiences effectively communicate the brand message and create memorable interactions with the target audience. Entries in this category may demonstrate an innovative use of interactive technologies, such as touchscreens, gamification, experiential installations, interactive billboards, and other interactive mediums.
Important: A project can only be categorised as BRD01 (Brand Design Creation), BRD02 (Brand Redesign), BRD03 (Brand Design Refinement) or a BRD05 - (Brand Design Extension). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Advertising: Digital Participation Engagement (INH-AD04)
This category recognises outstanding digital advertising campaigns that actively engage their audience through participation and contribution to the campaign or brand initiative. Entries in this category should showcase innovative and effective use of digital channels to captivate and interact with the target audience. Winning campaigns will demonstrate creativity, interactivity, and measurable results in driving engagement and delivering the brand message.
Important: A project can only be categorised as BRD01 (Brand Design Creation), BRD02 (Brand Redesign), BRD03 (Brand Design Refinement) or a BRD05 - (Brand Design Extension). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Advertising: Creative Use of Technology (INH-AD05)
Showcase how technology can engage and captivate audiences in unexpected ways, pushing the boundaries of creativity in advertising. This category celebrates innovative and boundary-pushing marketing campaigns that leverage new technologies and emerging media to create unique and memorable experiences for audiences. Entries in this category should demonstrate creative and effective use of technology, such as virtual and augmented reality, artificial intelligence, Internet of Things, and other cutting-edge tools. Alternatively, campaigns that re-imagine old technologies in new and creative ways are also eligible for this category.
Important: A project can only be categorised as BRD01 (Brand Design Creation), BRD02 (Brand Redesign), BRD03 (Brand Design Refinement) or a BRD05 - (Brand Design Extension). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Advertising: Creative Use of Extended Reality (XR) (INH-AD06)
This category celebrates innovative and impactful advertising campaigns that leverage immersive technologies to create engaging and memorable experiences for audiences. Entries in this category may use AR (Augmented Reality), VR (Virtual Reality), MR (Mixed Reality), and other extended reality technologies to blend real and virtual worlds, or to create new interactive and immersive environments. The category also includes campaigns that utilise web 3.0 and the metaverse to reach audiences in unique and creative ways. Winning entries will showcase exceptional creativity, technical proficiency, and strategic implementation in the use of extended reality technologies.
Important: A project can only be categorised as BRD01 (Brand Design Creation), BRD02 (Brand Redesign), BRD03 (Brand Design Refinement) or a BRD05 - (Brand Design Extension). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Advertising: Social Media Campaign (INH-AD07)
This combined category celebrates outstanding advertising campaigns explicitly created for social media platforms and campaigns that effectively utilize social media platforms to engage and connect with audiences. Entries should showcase creative and impactful use of social media, not limited to Facebook, Instagram, Twitter, LinkedIn, TikTok, and Snapchat, and may use unique functionalities, algorithms, formats, and time delays of social media to deliver effective brand messages. Winning campaigns will demonstrate excellence in creativity, authenticity, storytelling, audience engagement, effectiveness in achieving campaign objectives, and ethical and responsible use of social media advertising.
Important: A project can only be categorised as BRD01 (Brand Design Creation), BRD02 (Brand Redesign), BRD03 (Brand Design Refinement) or a BRD05 - (Brand Design Extension). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Advertising: Branded Content Campaign (INH-AD08)
This category recognises exceptional branded content campaigns that effectively create valuable and engaging content to connect with audiences and promote a brand. Entries in this category should showcase creative and original content, such as articles, videos, podcasts, infographics, and other formats, that align with the brand's values, messaging, and audience preferences. Winning campaigns will demonstrate excellence in storytelling, content quality, and effectiveness in building brand affinity and loyalty through branded content.
Important: A project can only be categorised as BRD01 (Brand Design Creation), BRD02 (Brand Redesign), BRD03 (Brand Design Refinement) or a BRD05 - (Brand Design Extension). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Advertising: Experiential Brand Activation (INH-AD09)
This category recognises the best experience-led brand activations that immerse and engage the target audience. Activations can occur at events, trade fairs, conferences, sporting arenas, festivals, museums, retail stores, and virtual environments. Entries may target businesses (B2B), consumers (B2C), retail environments, communities, and virtual worlds. Entries must showcase creativity, originality, audience engagement, and effectiveness in achieving campaign objectives.
Important: A project can only be categorised as BRD01 (Brand Design Creation), BRD02 (Brand Redesign), BRD03 (Brand Design Refinement) or a BRD05 - (Brand Design Extension). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Advertising: Experiential Campaign (INH-AD10)
This category celebrates innovative and experiential advertising campaigns that push the boundaries of traditional advertising techniques and formats. Entries in this category should showcase unconventional and experiential approaches to brand communication, such as guerrilla marketing, experiential marketing, ambient advertising, and other non-traditional forms of advertising. Campaigns will demonstrate creativity, originality, and effectiveness in capturing attention and creating unique brand experiences.
Important: A project can only be categorised as BRD01 (Brand Design Creation), BRD02 (Brand Redesign), BRD03 (Brand Design Refinement) or a BRD05 - (Brand Design Extension). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Advertising: Print Campaign (INH-AD11)
This category celebrates outstanding print advertising campaigns utilising traditional print mediums, such as magazines, newspapers, billboards, and other print formats, to deliver a compelling brand message. Entries in this category should demonstrate creative and impactful visual designs, engaging copywriting, and effective use of print media to communicate the brand's value proposition. Winning campaigns will showcase creativity, innovation, and excellence in print advertising.
Important: A project can only be categorised as BRD01 (Brand Design Creation), BRD02 (Brand Redesign), BRD03 (Brand Design Refinement) or a BRD05 - (Brand Design Extension). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Advertising: Direct Campaign (INH-AD12)
This category recognises exceptional direct advertising campaigns that utilise direct marketing techniques to target and engage specific audiences. Entries in this category should showcase creative and effective use of direct marketing channels, such as direct mail, email marketing, telemarketing, SMS marketing, and other direct marketing formats. Winning campaigns will demonstrate personalised and relevant communication, measurable results, and effective targeting strategies that drive desired actions from the target audience.
Important: A project can only be categorised as BRD01 (Brand Design Creation), BRD02 (Brand Redesign), BRD03 (Brand Design Refinement) or a BRD05 - (Brand Design Extension). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Advertising: Film Campaign (INH-AD13)
This category celebrates exceptional film advertising campaigns that effectively use visual storytelling to deliver a strong brand message across various platforms, including social media, terrestrial TV, VOD, and cinema commercials. Campaigns should demonstrate excellence in storytelling, cinematography, direction, and film production, resulting in powerful and memorable brand narratives. Entries should showcase the creative and impactful use of film as a medium, such as commercials, branded short films, and documentaries.
Important: A project can only be categorised as BRD01 (Brand Design Creation), BRD02 (Brand Redesign), BRD03 (Brand Design Refinement) or a BRD05 - (Brand Design Extension). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Advertising: Press and Outdoor Campaign (INH-AD14)
This category recognises outstanding press and outdoor advertising campaigns that effectively utilise print media, billboards, transit advertising, and other outdoor formats to deliver a compelling brand message. Entries in this category should showcase creative and impactful visual designs, engaging copywriting, and effective use of communication.
Important: A project can only be categorised as BRD01 (Brand Design Creation), BRD02 (Brand Redesign), BRD03 (Brand Design Refinement) or a BRD05 - (Brand Design Extension). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Advertising: Radio and Audio Campaign (INH-AD15)
This category celebrates outstanding radio and audio advertising campaigns that effectively utilise the power of sound to deliver a compelling brand message. Entries in this category should showcase creative and engaging audio content, including commercials, jingles, podcasts, and other audio formats. Winning campaigns will demonstrate excellence in audio production, storytelling, and effective use of sound to create memorable and impactful brand experiences for the audience.
Important: A project can only be categorised as BRD01 (Brand Design Creation), BRD02 (Brand Redesign), BRD03 (Brand Design Refinement) or a BRD05 - (Brand Design Extension). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Advertising: Use of Music (INH-AD16)
This category recognises exceptional advertising campaigns that effectively utilise music as a key element to create a memorable brand communication. Entries in this category should showcase creative and impactful use of music, including original compositions, licensed tracks, jingles, and other musical elements, to enhance the brand's messaging, emotions, and storytelling. Winning campaigns will demonstrate excellence in music selection, composition, and effective use of music to create an emotional connection with the target audience.
Important: A project can only be categorised as BRD01 (Brand Design Creation), BRD02 (Brand Redesign), BRD03 (Brand Design Refinement) or a BRD05 - (Brand Design Extension). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Advertising: Use of Storytelling (INH-AD17)
This category celebrates outstanding advertising campaigns that effectively utilise storytelling as a powerful tool to engage and connect with audiences on an emotional level. Entries in this category should showcase creative and impactful storytelling techniques, such as narrative structures, character development, and compelling story arcs, to deliver a brand message that resonates with the target audience. Campaigns should demonstrate excellence in storytelling, creativity, and effectiveness in capturing the audience's attention and creating a memorable brand experience through compelling narratives.
Important: A project can only be categorised as BRD01 (Brand Design Creation), BRD02 (Brand Redesign), BRD03 (Brand Design Refinement) or a BRD05 - (Brand Design Extension). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Advertising: Other (INH-AD18)
In this category, we welcome a broad range of unconventional and distinct campaigns that exhibit exceptional results. This includes experimental, special events, and other unique campaign solutions that demonstrate exceptional creativity. While these campaigns may not fit the other categories, they deserve recognition.
Important: A project can only be categorised as BRD01 (Brand Design Creation), BRD02 (Brand Redesign), BRD03 (Brand Design Refinement) or a BRD05 - (Brand Design Extension). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.