Highlighting the most outstandingly designed service experiences created by in-house studios, department and team that have propelled tangible and intangible products, services, and brands to new heights.

We recognise and applaud exceptional user journey crafting, service interface design, and pioneering technologies within service design, customer experiences, and interactive touchpoints. We celebrate aesthetically engaging, user-focused innovations and prioritize adaptability and inclusivity. Whether it's a novel service concept, a groundbreaking customer journey, or an immersive experiential environment, exhibit your finest achievements in the realm of service design and seize the opportunity to receive acclaim for your exceptional contributions.

You can enter one or multiple sub categories for each piece of work for the awards, place your work into categories where you believe your work excels.

 

Related category terms: Brand Creation, Brand Design, Identity, Identity Design, Brand Identity, Brand Architecture, Brand Strategy, Brand Systems, Corporate Brand Design, Visual Identity, Brand Elements, Brand Marks, Logo Design, Brand Logo, Brand Device, Brand Schemes, Brand Communication, Brand Touchpoints, Brand Experience, Brand Redesign, Brand Refinement, Brand Design Creation, Brand Design Extension, Brand Design Refinement, Brand Design Communication, Branding

 

Categories

Deliverables


Service Design: Integration (AGY-SV01)

This category celebrates service design solutions that successfully integrate different touchpoints to create a seamless and cohesive customer experience. Entries should showcase how a service was designed to integrate various channels, technologies, and interactions to create a holistic and satisfying customer journey. Successful entries will demonstrate a deep understanding of customer needs, behaviours, and expectations, and how the service design solution meets or exceeds these expectations. To qualify for this category, submissions must highlight the integration, the benefits to all stakeholders and the results.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: Innovation (AGY-SV02)

This category recognises exceptional service design solutions that demonstrate innovation in the delivery of a service or product. Entries should showcase how a unique approach was used to create a new, original or improved innovative service. To qualify for this category, submissions must highlight the innovation, the benefits to all stakeholders and the results.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: Co-Creation (AGY-SV03)

This category rewards collaboration between customers and service providers in the design process. Entries should showcase how customers were involved in the co-creation of a service, product, or experience. To qualify for this category, submissions must provide evidence of Co-Creation, the benefits to all stakeholders and the results.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: Accessibility and Inclusion (AGY-SV04)

This category celebrates service design solutions that promote accessibility, inclusivity, and diversity. Entries should showcase how a service was designed to be accessible and inclusive to all individuals regardless of their abilities, background or socio-economic status. To qualify for this category, submissions must provide evidence of improved accessibility and inclusion, the benefits to all stakeholders and the results.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: Customer Journey (AGY-SV05)

This category recognizes service design solutions that deliver an exceptional customer experience throughout the customer journey. Entries should showcase how a service was designed to meet customer expectations at each stage of their journey. To qualify for this category, submissions must provide evidence of improved customer journey experience, the benefits to all stakeholders and the results.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: Employee Experience (AGY-SV06)

This category rewards service design solutions that improve the experience of employees in the workplace. Entries should showcase how the service design helped employees to be more productive, engaged and satisfied. To qualify for this category, submissions must provide evidence of improved employee experience, the benefits to all stakeholders and the results.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: Digital Transformation (AGY-SV07)

This category celebrates service design solutions that successfully transform traditional services to digital ones. Entries should showcase how digital tools were used to enhance the delivery of services and provide an exceptional customer experience. To qualify for this category, submissions must provide evidence of digital transformation deliverables, the benefits to all stakeholders and the results.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: Social Impact (AGY-SV08)

This category recognises service design solutions that deliver a positive social impact. Entries should showcase how a service was designed to address a social problem, create a positive social change, and have a meaningful impact on society. To qualify for this category, submissions must provide evidence of improved social impact deliverables, the benefits to all stakeholders and the results.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: Sustainability (AGY-SV09)

This category rewards service design solutions that have a positive impact on the environment and promote sustainable practices. Entries should showcase how a service was designed to reduce waste, conserve resources, and promote eco-friendly practices. To qualify for this category, submissions must provide evidence of improved sustainability deliverables, the benefits to all stakeholders and the results.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: Professional (AGY-SV10)

This category celebrates service design solutions that improve the delivery of professional services. Entries should showcase how a service was designed to enhance the professional experience and deliver exceptional value to customers/clients.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: Customer Support (AGY-SV11)

This category recognise service design solutions that provide exceptional customer service and support. Entries should showcase how a service was designed to meet customer needs, exceed their expectations, and improve customer satisfaction.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: Financial (AGY-SV12)

This category rewards service design solutions that improve the delivery of financial services. Entries should showcase how a service was designed to enhance the customer experience, provide value to clients, and promote financial wellness.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: Medical (AGY-SV13)

This category celebrates service design solutions that improve the delivery of medical services. Entries should showcase how a service was designed to enhance the patient experience, improve patient outcomes, and promote overall health and wellness.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: Healthcare (AGY-SV14)

This category recognises service design solutions that improve the delivery of healthcare services. Entries should showcase how a service was designed to enhance the patient experience, improve health outcomes, and provide exceptional value to patients.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: Government (AGY-SV15)

This category rewards service design solutions that improve the delivery of government services. Entries should showcase how a service was designed to enhance citizen engagement, improve access to services, and promote transparency.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: Public (AGY-SV16)

This category celebrates service design solutions that improve the delivery of public services. Entries should showcase how a service was designed to enhance the citizen experience, provide exceptional value to citizens, and promote civic engagement.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: Social (AGY-SV17)

This category recognises service design solutions that improve the delivery of social services. Entries should showcase how a service was designed to enhance the customer experience, provide exceptional value to all stakeholders, and promote social well-being.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: Education (AGY-SV18)

This category rewards service design solutions that improve the delivery of education services. Entries should showcase how a service was designed to enhance the student experience, provide exceptional value to learners, and promote educational outcomes.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: Retail (AGY-SV19)

This category celebrates service design solutions that improve the delivery of retail services. Entries should showcase how a service was designed to enhance the customer experience, provide exceptional value to customers, and increase sales.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: E-Commerce (AGY-SV20)

This category recognises service design solutions that improve the delivery of e-commerce services. Entries should showcase how a service was designed to enhance the customer experience, provide exceptional value to shoppers, and increase sales.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: Hospitality (AGY-SV21)

This category rewards service design solutions that improve the delivery of hospitality services. Entries should showcase how a service was designed to enhance the guest experience, provide exceptional value to patrons, and increase customer loyalty.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: Leisure (AGY-SV22)

This category celebrates service design solutions that improve the delivery of leisure services. Entries should showcase how a service was designed to enhance the customer experience, provide exceptional value to customers, and increase participation.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: Transportation (AGY-SV23)

This category recognises service design solutions that improve the delivery of transportation services. Entries should showcase how a service was designed to enhance the customer experience, provide exceptional value to passengers, and promote sustainable practices.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: Utilities (AGY-SV24)

This category rewards service design solutions that improve the delivery of utilities services. Entries should showcase how a service was designed to enhance the customer experience, provide exceptional value to customers, and promote sustainable practices.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: Technology (AGY-SV25)

This category celebrates service design solutions that improve the delivery of technology services and products. Entries should showcase how a service was designed to enhance the customer experience, provide exceptional value to clients, and promote innovation.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: Non-Profit / Charity (AGY-SV26)

This category recognises service design solutions that improve the delivery of non-profit and charity services. Entries should showcase how a service was designed to enhance the customer experience, provide exceptional value to beneficiaries, and promote social impact.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Service Design: Other (AGY-SV27)

This category is for service design solutions that do not fit into any other industry categories. Entries should highlight the unique aspects of these services and showcase how the service design solution delivers exceptional value to customers or clients, and promotes innovation and/or social impact.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.