Writing /
Copy Writing /
Creative Writing
Shining a light on some of the world’s best creative writing across multiple mediums and brand touchpoints.
Entry submissions could be single assets or a small collection of assets that focus on brand naming, tag-lines, building brand narratives, storytelling, graphic communication, packaging design, digital experiences, advertising and campaigns.
You can enter one or multiple sub categories for each piece of work that you enter. Place your work into categories where you believe your work excels.
Related category terms: Writing, Creative Writing, Brand Communication, Brand Messaging, Copywriting, Content Creation, Tone of Voice, Brand Storytelling, Marketing Copy, Digital Copy, Packaging Copy, Campaign Copy, Brand Naming, Writing for Graphic Design, Writing for Packaging Design, Writing for Digital Design, Brand Videos, Audio Scripts, Brand Packaging Instructions, Environmental Communications, Internal Brand Communications, Crisis Communications, Brand Localisation, Brand Partnerships, Collaborative Writing, Brand Writing Strategy
Categories
Deliverables
Writing: Integrated (INH-WR01)
The Integrated category celebrates outstanding writing that effortlessly blends into a broader and more wider projects, whether it's a branding initiative, writing across a web platform, or multiple tangible or non tangible touchpoints associated with the brand.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Writing: Brand Naming (INH-WR02)
This category acknowledges exceptional naming that is not only easy to recall but also resonates with the intended audience while accurately representing the product, service, or what the company stands for.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Writing: Tone of Voice (INH-WR03)
Tone of voice writing captures the essence of a brand and effectively communicating its personality, values, and messaging across all multiple touchpoints. This category aims to recognise writing that truly embodies a brand's unique tone of voice and resonates with its target audience.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Writing: Brand Storytelling (INH-WR04)
Brand storytelling and crafting a narrative that truly captures a compelling, memorable and authentic essence of a brand. It should be a story that not only recounts the history of the brand, but also resonates its mission and the impact it seeks to make in the modern world.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Writing: Packaging (INH-WR05)
The category aims to acknowledge writing that successfully conveys the distinctive features, advantages, and brand essence throughout the product to support the packaging experience.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Writing: Product (INH-WR06)
This category seeks to honour written content that successfully conveys the distinct characteristics, advantages, and brand essence of a product via its website, instructional guide and other print and digital materials that promote the service or product.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Writing: Graphic (INH-WR07)
This category celebrates the art of combining writing and graphic design to produce a visually stunning and harmonious communication piece that captivates and engages an audiences.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Writing: Advertising (INH-WR08)
This category acknowledges writing that has the power to craft influential and unforgettable advertising campaigns, spanning from traditional print ads to modern digital campaigns to large scale integrated campaigns.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Writing: Animation (INH-WR09)
This category highlights the skilful application of writing for interactive mediums such as animation, animated videos, explainer videos, and other forms of animation graphical experiences. The aim either to captivate, educate, and guide viewers and users.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Writing: Interactive (INH-WR010)
This category acknowledges the art of writing that is expertly employed in interactive experiences like games, apps websites and other interactive mediums. The goal is to engage, inform, and guide users seamlessly through the interactive experiences.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Writing: Motion (INH-WR011)
This category acknowledges writing that is skillfully utilised along side or integrated into motion graphics, videos, and other types of visual media that are in motion and use to promote or highlight a product, service or brand.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Writing: Digital (INH-WR012)
This category acknowledges written material that is specifically tailored for digital platforms, such as websites, blogs, social media, e-books, and other mediums that utilise a digital format.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Writing: Experimental (INH-WR013)
This category acknowledges exceptional writing that defies conventional writing norms and embraces innovative forms, such as poetry, experimental prose, and hybrid styles that may relate to brand touchpoints. It encompasses various types of writing that are not typically addressed elsewhere, including speeches, scripts, and other miscellaneous styles.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Writing: Other (INH-WR014)
This particular category is designed to acknowledge outstanding writing that doesn't fit neatly into in other categories above. The work as a whole might encompassing various forms of writing that may not fit any categorisation and may go beyond experimental or multiple integrated project delivery.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.