Photography /
Creative Photography
Celebrating well crafted and executed in-house commercial brand focused photography across all genres. Photography that either supports or is central to brands identity.
Great photography enriches product and identities, digital experiences, editorials, brand spaces and campaigns and helps bring a brand across multiple channels. All genres of photography are welcome to enter the awards including: architectural, advertising aerial, conceptual, digital, fashion, fine art, landscape photography, lifestyle, portrait, product, sports, studio travel and wildlife photography.
You can enter one or multiple sub categories for each piece of work that you enter, place your work into categories where you believe your work excels.
Related category terms: Image, Images, Photos, Photography, Commercial Photography, Brand Photography, Product Photography, Lifestyle Photography, Corporate Photography, Brand Communications photography, Architecture Photography, Interior Design Photography, Advertising Photography, Campaign Photography, Editorial photography
Categories
Deliverables
Photography: Integrated (AGY-PH01)
This category rewards photography integrated with other design elements to create a cohesive visual identity or communication strategy across multiple mediums and platforms. Entries should demonstrate how photography is used with other design elements to deliver a message or tell a story, such as in branding, advertising, or editorial contexts.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Photography: Identity (AGY-PH02)
This category celebrates photography that captures the essence of a person, group, or organisation. Entries should demonstrate how they convey character, personality or an identity that is distinct and consistent through branded photography.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Photography: Product (AGY-PH03)
This category recognises photography that showcases products and industrial products in their best light. Entries should demonstrate how photography was used to highlight the design, features, and benefits of a product, such as in photography for advertising, case studies creation, product sales or marketing material.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Photography: Packaging (AGY-PH04)
This category rewards photography that enhances the graphic design of packaging or the image of an individual or range of actually packaging products. Entries should demonstrate how photography creates an emotional connection with the consumer and communicates the brand message or highlights a product's design, features, and benefits, such as packaging photography for advertising, case studies creation, product sales or marketing material.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Photography: Graphic (AGY-PH05)
This category celebrates photography used in a wide range of graphic design applications. Entries should demonstrate how photography was a key visual element in conveying a brand message or communicating a concept through the chosen medium or platform.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Photography: Advertising (AGY-PH06)
This category rewards photography that is utilised in advertising campaigns. Entries should demonstrate how photography attracts attention and generates interest to promote a product or service through singular assets or multiple or integrated digital, social, print, direct, film, press or outdoor campaigns.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Photography: Poster (AGY-PH07)
This category celebrates photography used in poster design to create powerful visual impact and communication to promote an idea or event by brands and groups trying to catch people's eyes, be informative or convey message. Either a single poster or a series of posters.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Photography: Communication Publication (AGY-PH08)
Photography used in annual reports and other internal stakeholder communication assets for an organisation. Comprehensive communication designed to provide readers with information about a company's performance or corporate endeavours. Predominantly print or digital assets that contains comprehensive financial or general information about business and organisations.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Photography: Promotional Publication (AGY-PH09)
This category recognises photography utilised promotional publications such as brochures, catalogues, flyers, pamphlets, direct mail, and other printed and digital publications commonly used for various sales and marketing purposes designed to promote products, services or events.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Photography: Periodical Publication (AGY-PH10)
This category recognises photography created for newspaper and magazine design, including photographic editorials and covers. Work should demonstrate how the photography effectively communicates the intended message and captures the reader's attention either via print or digital mediums.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Photography: Literature Publication (AGY-PH11)
This category predominantly focuses on photography for book literature; literature, in its most common definition, essentially encompasses non-fiction, edited (non-fiction), reference (non-fiction) and fiction publications. Photography created for books, including covers, inside photography, and how photography is incorporated into the whole book design. Work should showcase how photography enhances the overall reading experience and complements the book's content.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Photography: Interactive (AGY-PH12)
This category celebrates photography created for interactive design, including animations, games, and apps. Entries should showcase how photography enhances the interactive experience and effectively communicates the intended message.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Photography: Motion (AGY-PH13)
This category focuses on photography created for motion design, including animation, film, and television. Entries should showcase how photography enhances the visual appeal and effectively communicates the intended message.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Photography: Digital (AGY-PH14)
This category recognises photography created for digital design, including social media graphics, web design, and digital marketing materials. Entries should showcase how photography enhances the digital experience and effectively communicates the intended message.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Photography: Spatial (AGY-PH15)
This category celebrates photography that is used in spatial design, such as interior design or exhibition design. Entries should demonstrate how photography was used to create a sense of place, evoke emotions, and enhance the spatial experience, such as in art installations, museum exhibits, or architectural photography.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Photography: Self Promotion (AGY-PH16)
This category recognises photography that is used in self-promotion or self branding. Entries should demonstrate how photography was used to create a memorable and authentic visual identity, communicate a message, and showcase the creative.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Photography: Experimental (AGY-PH17)
This category focuses on experimental photography that pushes the boundaries of traditional photography. It may include unique techniques, processes, or equipment, and often challenges the conventional notions of what a photograph should be.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Photography: Other (AGY-PH18)
This category is reserved for photography entries that do not fit into any of the other listed categories. It could include entries that utilise alternative processes, or techniques. Alternatively, it could include photography of niche subjects or themes, or work that simply defies categorisation.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.