In-House Design Winners 2023/24 — In-House Design Awards

World Brand Design Society
In-House Design Award
Winners 2023/24

The World Brand Design Society would like to take this opportunity to say a big thank you to everyone who entered WBDS In-house Design Awards 2023/24.

This year only 14 works were selected for WBDS In-houseDesign Awards from just under a hundred pieces of work these include 1 Black, 1 Gold, 4 Silver, 5 Bronze, 5 Commended Award.

The World Brand Design Society – In-House Design Awards will reopen on the 1st of May 2022, and we will continue supporting in-house teams and promoting their work. All in-house teams can pre-register for the WBDS Awards here and you can also submit work to be published on our website here.

→ WINNERS BADGES ←

World Brand Design Society
Global In-House Design Ranking

World Brand Design Society – Global In-House Design Ranking.
WBDS Global In-House Design Ranking started in 2021. As from the 2023/2024 season all points have been revised based on the following formula values: 1st = 5 points, 2nd = 4 points, 3rd = 3 points, Black = 5 points, Gold = 4 points, Silver = 3 points, Bronze 2 = Points, Commended = 1 Point
These points values are now added to all Best Agency Design Ranking and Global Agency Design Ranking. Full Ranking can be found here.

BLACK AND GOLD
MARK WINNER

Douglas Laing & Co takes home the prestigious In-House Best Work of the Year, while also clinching the Black and Gold Awards for their Timorous Beastie 'Meet the Beast' 2023 edition—a captivating Highland Single Malt masterpiece, epitomising innovation and craftsmanship. The one-of-a-kind 'Illusion' pack guarantees an immersive multisensory adventure, truly setting it apart. The packaging design seamlessly weaves together tradition and modernity, featuring a sleek black tube and a mesmerizing label that catapults this limited edition to unparalleled heights. Its global pre-sales success and the desire from retailers for enlarged artwork underscore its triumphant journey in design and packaging excellence, delivering an extraordinary whisky experience. A toast to the artistry and ingenuity that make this edition truly exceptional.

Douglas Laing & Co.
United Kingdom

Packaging Design: Innovation Development
Black and Gold Award

Zendesk's Creative team embarked on an 18-month brand refresh journey resulting in a distinctive, mature, and confident identity. The design seamlessly incorporates timeless elements, a refined color palette, and a unique illustration style, positioning Zendesk for market leadership and sustained growth. Notably, the team earned two Silvers for Brand Redesign and Illustration, along with a Commended recognition for Typography. Taking them to 4th in the Global In-House Design Ranking.

Intuit QuickBooks Digital and Website Design project aimed to create an interactive, inspiring experience beyond product design. Establishing a single source for design guidelines and assets, the team collaborated globally, aligning on a creative concept and testing for clarity. The result is a user-friendly website that showcases QuickBooks' design prowess while winning an In-House team Silver Award.

Douglas Laing & Co. 75th Anniversary marks the premiumisation of King of Scots 50 Years Old Scotch Whisky. The meticulously designed packaging seamlessly blends historical elements with modern luxury, achieving sophistication and garnering positive responses from global distributors. The limited release, priced at £650.00, successfully revitalises this iconic brand, reflecting a rich history and quality blend.